SERP

Search Engine Results Page, in translation search results page are pages displayed by search engines in response to a user query. The main component of a SERP is the list of results that a search engine returns in response to a keyword query.

The most important and especially desired part of these results is organic search, as well as sponsored search.

Results are usually sorted by relevance to the query or by the filters entered. Each result displayed on a SERP usually contains a title, a link that points to the actual page on the site, and a short description.

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